A Star-Studded Crowd Gathered to Celebrate Re-launch of Brand
and Kick Off of Lightning Bolt x GroupHomme Popup Shop

Surfersvillage Global Surf News, 4 December, 2009 : - - Tuesday night a lively and fashionable crowd gathered at Lightning Bolt’s newest popup shop, Lightning Bolt x GroupHomme, located in trendy Los Feliz to officially celebrate its long-awaited re-launch on the west coast.  The Bolt partygoers enjoyed cocktails and noshed on gourmet barbecue from “Let’s Be Frank” food truck as live tunes from Joshua Paskowitz and team rider, Dustin Franks pumped throughout the venue. 

The spring/summer 2010 collection was showcased along with vintage Lightning Bolt surfboards and nostalgia photos and posters circa 1971 creating an authentic Bolt experience.  The collection will remain on sale at the shop for a limited time through the last week of December providing southern California with the perfect venue to finish all of their holiday shopping.

More than 150 guests, including members of the press; key executive Lightning Bolt team members, president, Jonathan Paskowitz; sales manager, BG Porter and head designer, Kara “Kake” Smith; local tastemakers including Blake Sennett of the band, Rilo Kiley, and his girlfriend, Elkin designer, Brit Smith; actress Kelli Giddish; producer Jonathan Shestack; and a handful of close friends and family.

About Lightning Bolt: Lightning Bolt, originally founded in Hawaii in 1972 by Gerry Lopez and Jack Shipley, is a collection of men’s and women’s apparel inspired by both original and modern concepts of the world of surf.  Lightning Bolt’s fashionable and functional collection offers various styles created by a young and experienced team of designers who are inspired by the true spirit of soul surfing and its riders’ lifestyle. Lightning Bolt is carried in a variety of high-end boutiques and surf shops throughout the United States and is also sold online at revolveclothing.com.  To view the most up-to-date collection or to find the nearest retailer, please visit lightningbolt-usa.com.

Portuguese textile group, TMG-SA, and surf industry veteran, Jonathan Paskowitz, have partnered to re-establish Lightning Bolt in the United States.  Lightning Bolt, “A Pure Source.”

www.lightningbolt-usa.com

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Stephanie Weber

Industry - Surfersvillage