Industry News

Surf garages filled with buried treasure of varying degree
Collect-able surfboards & vintage paper highlight PBS style 'Antique Roadshow' 

Surfersvillage Global Surf News, 14 July, 2010 : - - The upcoming Sacred Craft Consumer Surf Expo has something for everybody -- even antique collectors. The Vintage Surfboard & Surf Memorabilia 'Antique Roadshow' presented by Primo Beer is modeled after PBS TV's highly successful 'Antique Roadshow' series. The Sacred Craft version of 'Roadshow' invites the general public to bring collect-able surfboards and memorabilia to a panel of experts for appraisal. The panel assigns a value to the items, but more importantly they often uncover the provenance, or story, behind the value of the item.

"The power of the "Roadshow" lies in the 'buried treasure concept,'" said Scott Bass, Expo Director. "Many of us possess, in our garage or attic, or perhaps under the house, a collectable surfboard; a board that for whatever reason holds intrinsic value above and beyond the value of a regular or 'normal' used surfboard. If the board has a strong provenance, well, this generally increases its value.  Perhaps it was on the cover of a surf magazine, or Skip Frye crafted it for G&S back in 1971; whatever the case, our appraisers want to see it."

But 'roadshow' isn't just about surfboards. Surf 'paper', as the experts refer to it, is also of import to the collectors and appraisers. Maybe you possess an old Rick Griffin surf movie poster from the La Paloma, or a San Diego World Contest program, or perhaps a business card from Bob Simmons or signed photo of Duke Kahanamoku. Any item that you think may be worth something, the appraisers would love to see it, and to help you better understand its provenance and possible market value. The more information you can bring to the discussion, the more accurate the appraisal.

An example of surf paper as buried treasure!

 
We all probably have a bit of buried treasure; we just may not know it! The vintage Surfboard "Antique Roadshow" appraisals presented by Primo Beer will visit the Sail Pavilion in the San Diego Convention Center one day only, on Saturday August 14 from 10am-4pm as a part of the 2-day Sacred Consumer Surfboard Expo. Expert appraisers will be on hand for surfboards, surf 'paper', surf posters, surf magazines, surf art, surf books and surf memorabilia. Please bring out your surf collectables for appraisal -- and a great time.

Expert appraisers include Bird Huffman, Boyd Scofield, Joe Tabler, Steve Pezman, Barry Haun and Kirk Putnam.

There are plenty of attractions at Sacred Craft including a vintage surfboard appraisals and surf memorabilia 'Antique Roadshow' event presented by Primo Beer, a Bob Simmons exhibit curated by the Surfing Heritage Foundation, the Young Guns of Shaping, hand laminating, vacuum bag laminating, an art grotto curated by Rob Havassy and the Surf Story Project, the Korduroy.tv short films lounge, surfers playing music for surfers on the Rhythm music stage, hundreds of state-of-the-art surfboards, cutting edge wetsuits, fins, surf gear, surf cars, surf art, demos, Surf Nerd surf trivia game, Primo Beer, movies, surfboard giveaways, and tons of fun.

EARLY BIRD SURFBOARD GIVEAWAY
ALL PAID ATTENDEES BETWEEN 10AM - 11AM ON SATURDAY AND SUNDAY ENTERED TO WIN A BRAND NEW BOARD.

WHO:     Surfers, Shapers, Designers, Craftsman, Manufacturers
WHAT:    Surfboards and the culture that flows from them.
WHEN:    August 14 & 15 2010; Sat. 10am-6pm; Sun. 10am-4pm
WHERE:   Award winning Sail Pavilion atop the San Diego Convention Center and overlooking beautiful San Diego Bay
WHY:     Because surfers really only care about two things; waves and the equipment to ride them with.
HOW:     $10 at the door includes TransWorld SURF subscription and door prizes including four brand new surfboards - U/12 FREE

About PRIMO BEER
Primo means the best. The best waves, the best people, the best places to be. That's why it's the name of our beer. Primo is Hawai'i's original beer, dating back to 1897. For generations, Primo has been a part of the islands on which we were born-the choice of locals and watermen alike. Primo has returned to shore, back and tastier than ever. So come enjoy Primo premium lager, more than a century in the making.
Onolicious! That's Primo.

www.sacredcraftexpo.com

EXHIBITOR LIST AS OF JULY 14