Industry News

METHOD BECOMES THE FIRST-EVER FREE PAN-EUROPEAN SNOWBOARD MAGAZINE

Surfersvillage Global Surf News, 16 July, 2010 : - - METHOD announces that we will completely change our distribution for the upcoming 10/11 winter season, leaving newsstands and becoming a free publication distributed across Europe in over 1,200 shops continent-wide.

Snowboarding thrives on progression. Here at METHOD we believe that ethos should be followed by snowboard media as well, and we have been at the forefront of the digital revolution the whole way. But we also feel that nothing beats a quality magazine as the ultimate showcase for snowboarding, and we definitely know how to make them.

What it boils down to is that every advertiser wants to broaden their reach and increase sales, and making METHOD Magazine free is a sure-fire way to guarantee just that. When you add the fact that we will also be offering a free digital version on our site, www.methodmag.com, it creates unbeatable ROI for every advertiser.

METHOD CEO Rasmus Ostergaard explains the reasoning behind going free: "It's very simple, over the past 5 years it's become increasingly clear that newsstand sales are in steady decline. Sadly, our target audience simply doesn't buy magazines anymore. We could continue working with the old paradigm or radically change our business model to adapt to the market's new realities."

"Going free is a win-win situation for everyone --advertisers, retailers, readers, riders and photographers. From now on METHOD will be found where it counts most, namely core snowboard shops and other spots where snowboarders hang out. With a 100% pick-up rate as opposed to 30-40% sell-through rates* (*generally accepted as an industry standard), plus the digital version also offered for free on our site, we will hit more eyeballs than any other snowboard magazine in Europe, effectively increasing our advertisers' reach in the process."

Thomaz Autran Garcia, METHOD Editor in Chief, said "I'm really excited about this decision, I think it's a step in the right direction for our company and I'm looking forward to the editorial freedom we'll have from here on out. METHOD was already the best snowboard mag out there, now we're going to take things to 11!".

So once again METHOD is upping the ante and changing the game. We hope you'll join us on this new adventure in the wild and wacky world of METHOD.

For all advertising inquiries, contact Rasmus Ostergaard at rasmus@method.tv +33 672 546 456
For editorial, contact TAG at thomaz@method.tv + 34 661 301 706

Watch the official declaration HERE

About Boomerang Plus
• The Group, founded in 1994, has extensive experience in producing content in a variety of genres, including extreme sports, youth programming, music, entertainment, children’s programming, and drama
• The market for independent television production companies in the Nations and Regions has grown following quotas from the regulator Ofcom, which require that, depending on the broadcaster, between 10 per cent. and 50 per cent. of qualifying programming hours must be sourced from outside the M25 boundary
• Boomerang is ranked in the top three independent television production companies, by revenue, in the Nations and Regions according to the Broadcast Survey (Nations and Regions) 2009
• The Board’s strategy is both to achieve strong organic growth by leveraging the Group’s existing customer base coupled with strategic acquisitions, with a view to becoming a major supplier to UK networks looking to satisfy their Nations and Regions quotas

Boom Extreme Publishing
• Boom Extreme Publishing is a newly created subsidiary for Boomerang Plus
• Boom Extreme Publishing’s objective is to seek opportunities with key publishing brands, help drive and develop multimedia concepts and build a publishing portfolio within the extreme sports space

Method
• Method is a 3-dimensional media concept for the complete snowboarding experience and aims to provide the best snowboarding activities in print, motion, sound and interactivity
• Method launched one of the very first snowboarding websites in 1994 called www.methodmag.com. The magazine ‘Method Mag’ was then launched in 2000, Europe’s first VHS snowboarding video magazine; now a leading publication for the industry, distributed throughout 19 countries in Europe. In 2006 Method.TV was launched as the first website of its kind; a complete online snowboarding TV station
• Method provides news and stories about top riders in the snowboarding industry. Method.TV offers the opportunity for readers to watch their favourite boarders online. The website www.methodmag.com is then used as an online forum available to boarders to interact with professionals, share experiences, and ask for tips and advice from those more experienced
• Method is available in English, French, German and Italian. Readers can subscribe to the magazine or it is available for FREE in snowboard shops and at various resort and surf/skate shops across 19 European countries

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Caz Cowley
caroline@method.tv

Industry - Surfersvillage